Striving to exalt talent with an unexpected twist, the new Pal Zileri Fall/Winter 2016-17 advertising campaign channels the house’s new mood, direction and elegance with a balance of tradition and edge.
Pal Zileri chose world-famous ballet dancer Sergei Polunin to front the images shot by photographer Maciek Kobielski on location in Williamsburg, NY.
The youngest principal dancer ever to perform for the British Royal Ballet, the Ukraine-born Polunin fully expresses Pal Zileri’s current identity and message with his balance of dramatic flair, strict artistic rigor and unconventional spirit.
Soaked by a strong lighting, a fresh-faced and intense Polunin strikes relaxed poses framed by steel grids, modern props and a tonal palette of grays and deep blues that set off a contemporary atmosphere with an industrial touch. His bold and tat- tooed attitude adds character to Pal Zileri’s key fall looks, a mix of tailored pieces, luxe sportswear and exclusive details.
“We chose Sergei because he fully reflects our concept of innovation and tradi- tion, a man whose world rocks through his dance, tattoos and artistic inspiration,”
– Mauro Krieger Ravizza, Pal Zileri’s Creative Director.
About Sergei Polunin
Sergei Polunin started dancing at age of four and at 13 he joined the Royal Ballet School in London, after years of training in his hometown, Kyiv. Dubbed “the bad boy of ballet”, Polunin is a strongly opinionated artist capable of creating contro- versy by speaking his mind and making unconventional choices. He has danced for many companies including the Stanislavsky and Novosibirsk ballet companies. He also gained global success with his impeccable performance in “Take Me To Church” a video interpretation of Hozier’s anthemic song directed by David LaChapelle, a performance that captures him channeling his inner battle with his raw talent. Nowadays, Polunin is set to appear at Sadler’s Wells for a series of per- formances and he is the subject of a new documentary, Dancer, which follows him over four years as he travels between London, Russia and LA, and offers an incisive and unprecedented look into the life of a talented man.
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